How Content Marketing, AEO and Performance Marketing is reshaping the way people buy.
Meta Ads, SEO, content, AI search — the way people find and choose a business has changed faster than most sales playbooks have kept up.
Two specialists. Three quickfire topics. One 60 minute session. Get found, get trusted, and get chosen in 2026.
Why clicks and leads don't automatically become sales. The AENC framework — Attract, Engage, Nurture, Convert — and how trust signals turn attention into a buying decision.
Why ranking #1 on Google isn't the same as being recommended by AI. What content AI tools actually cite — and a quick way to check if AI is finding (or missing) your business.
Attention gets you noticed. Trust gets you chosen.